We work with a small number of clients at a time
Scale With is not the right partner for every brand, and we are honest about that from the first conversation. What we do is specific, our involvement is deep, and the roster stays selective because founder-led work only holds up at a certain scale.
The brands we work well with tend to fall into one of four situations. They are different problems, but the underlying pattern is the same: a real business with real revenue, trying to do something serious with their marketplace and international presence, and running into a problem they cannot solve with the team they currently have.
You know the UK and EU opportunity is real. The complexity is what is stopping you.
You have built a successful business in your home market. Revenue is solid. The product works. Your Amazon presence domestically is established and you understand how the channel operates. What you do not fully understand is what changes when you cross a border.
The answer, unfortunately, is quite a lot.
VAT registration is not straightforward - and getting the structure wrong from the start creates problems that are expensive to unwind later. Packaging and labelling requirements differ between markets. Customs procedures, EPR obligations, and responsible person appointments each need to be handled before a product can legally be sold. On top of the compliance layer, there is the operational side: finding and vetting a logistics partner, configuring a marketplace account for a new territory, localising listings, and setting up the right advertising and account structure from day one.
Most brands underestimate how long this takes when each piece is handled separately. Others attempt it themselves, get most of it right, and discover the gaps later - usually through a poor review, a compliance flag, or a logistics failure that arrives at the worst possible time.
The brands that enter new markets successfully tend to have one thing in common: they did not try to coordinate it themselves.
Who this typically applies to:
US brands are the audience we are most actively working with right now, because the demand to enter UK and EU markets from established American brands is strong and the gap between US and UK market requirements is significant enough that local expertise genuinely matters. We also work with Australian brands and other international businesses looking to build a presence in the UK and EU. And we work with UK brands that are ready to move into European markets after establishing themselves domestically.
What Scale With does:
We handle the complete market entry process - compliance, regulatory setup, logistics, marketplace configuration, and the commercial infrastructure needed to trade and grow. We do not hand off the compliance piece to one specialist and the marketplace piece to another. We run both tracks simultaneously, which typically means you are operational and generating revenue sooner than the sequential approach would allow.
What you get:
A single point of accountability for the whole operation. You are not managing multiple suppliers and hoping they coordinate. You are working with one partner who owns the outcome and stays involved throughout.
Talk to us about entering the UK or EU marketYou launched. Something went wrong. Now you need someone to fix it properly.
It happens more often than most brands admit publicly.
The UK or EU entry looked straightforward - you found a logistics partner, got the listings up, started running ads, and waited for the revenue to build. What followed was something else. Returns came in at a rate that triggered an Amazon performance notification. Customers left reviews explaining that the product was not what they expected, or that the subscription they did not realise they were signing up for was billed in a currency they did not recognise. Your VAT registration turned out to cover the wrong structure for how you were actually selling. Stock is sitting in the wrong location. The compliance documents that were supposed to be in order are not quite right.
Or perhaps none of that. Perhaps it was simply that you got the product right, got the logistics right, and the market still did not respond the way you expected - because the listings were not localised properly, the advertising was built on the wrong structure, and the brand presence online did not reflect what you were trying to sell.
The detail varies. The pattern is consistent: a market entry that moved too fast, without the right foundations, and is now costing more to maintain than it is generating in revenue.
What Scale With does:
We start with an honest assessment. We look at what is in place, what is wrong, and what needs to change - in order of priority. That means the most damaging problems get addressed first, before we move to rebuild.
Stabilisation comes before growth. If the VAT structure needs correcting, we correct it. If the listings are generating returns because they are misleading or incomplete, we fix the listings. If there is an Amazon performance notification sitting on the account, we respond to it properly. We do not try to grow a broken operation - we fix it first, then build.
What you get:
A clear diagnosis of what went wrong and why, a sequenced plan to address it, and hands-on execution of that plan. The goal is not just to stop the bleeding - it is to leave you with an operation that is set up to grow properly once it is stable.
Talk to us about recovering a failed expansionYour business was built through trade relationships. Your online presence does not reflect that.
You have a strong brand. Your trade customers know your products, trust your quality, and buy consistently through their wholesale accounts. The B2B operation works.
What you have not paid close attention to is what happens when someone searches for your brand online.
What they find is not the brand you have built. It is a collection of reseller listings - some accurate, some not, some with different EANs for the same product, some with photography that does not match your current range, some with specifications that are wrong or out of date. In some cases there are four different ASINs on Amazon for a single SKU, each created by a different reseller, each telling a slightly different story about what the product is and what it does.
This matters for more reasons than you might expect.
Consumers searching for your products online will find that mess and draw conclusions from it. But so will your trade customers. A distributor checking your specification before a purchasing decision, a contractor researching a product before recommending it to a client, a buyer reviewing your range before a line review - all of them are looking at the same Amazon listing that the end consumer finds. An inconsistent, fragmented online presence does not just cost you direct sales. It creates confusion about what your product actually is, undermines confidence in your brand, and weakens the credibility you have spent years building through your trade network.
Meanwhile, competitors who entered the market as B2C brands first - built entirely around online discovery and the consumer experience - have established strong presences in the same category. They do not have your heritage or your trade relationships. But they look like they own the channel, because they do.
The channel conflict question:
The hesitation many B2B brands have about building a direct consumer presence is understandable. The last thing you want is to compete with the distributors and resellers you depend on, or to be seen to undermine the wholesale relationships that have supported your growth.
This is a real tension, and we do not pretend otherwise. What we have found, working with brands in this position, is that the way to manage it is through clarity and sequencing - not by avoiding DTC altogether. Taking control of your brand on Amazon first, establishing an authoritative presence, and managing which products are available at which price points, gives you the foundation to build a direct channel without creating the kind of channel conflict that damages trade relationships.
For brands that are ready to go further, there is also the sub-brand route: a new brand identity built specifically for B2C, allowing you to develop a direct consumer channel that sits cleanly alongside your existing trade business rather than competing with it.
What Scale With does:
We start by taking control of the existing Amazon presence - consolidating listings, establishing an authoritative brand store, removing or managing third-party resellers, and creating a consistent, accurate representation of your products and brand. Then we build from there, whether that means growing direct consumer sales under your existing brand, developing a sub-brand for the B2C channel, or both.
What you get:
Brand control on your most visible channel. A consumer and trade audience that sees a consistent, professional, authoritative representation of your products. And a direct path to building a consumer revenue stream that does not require you to choose between DTC growth and the trade relationships that have built your business.
Talk to us about taking control of your brand onlineYou are already in the market. The growth has stalled.
You have done the hard part of getting started. The account is live. The products are listed. The advertising is running. You are generating revenue - just not at the level you know should be achievable, and not on a trajectory that suggests it is going to get there on its own.
The problem is usually one of two things, and sometimes both.
The first is expertise. Running an Amazon account at a basic level is not difficult. Running one well - with the right advertising structure, properly optimised listings, a catalogue that is set up to convert, account health that is actively managed, and a strategy that actually reflects how the marketplace works - requires a depth of knowledge that most in-house teams have not had the time or the exposure to build. The gap between a functional account and a well-run account is significant, and it shows in the revenue figures.
The second is resource. Even when the knowledge exists internally, there is often not enough capacity to manage the account properly alongside everything else the team is responsible for. Advertising campaigns get set up and not optimised. Listings get written once and not revisited. Account health issues sit unresolved for longer than they should. The account ticks over rather than growing.
What Scale With does:
We take over the management of the account, or work alongside your existing team to fill the gaps - depending on what makes more sense for your business. We audit what is in place, identify what needs to change, and build the operation that should have been there from the start. Advertising structured correctly, listings optimised properly, catalogue managed consistently, and a growth strategy that is actually being executed.
What you get:
An account that is being actively managed rather than maintained. Visibility into what is working, what is not, and why. And a partner who is commercially invested in the outcome - because our model is tied to your revenue, not billed by the hour.
Talk to us about scaling your marketplace presenceNot sure which situation applies to you?
Most businesses we speak to are dealing with more than one of the above. An expansion that has partially worked but left gaps. A brand control issue sitting alongside a growth problem. A compliance question underneath a marketplace ambition.
The best thing to do is have a conversation. Bring whatever is in front of you - we will tell you honestly whether it is something we can help with, and what that would look like in practice.
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