EU Product Liability Directive: Who Is Liable for Non-EU Brands?
From 09/12/2026, a non-EU brand's EU authorised representative can be sued over a defective product alongside its importer, and sometimes its 3PL. Check now.
by James WakelyRead more
Blog
Insights on market expansion, marketplace growth, and operational excellence.
Product Regulation and Metrology Act 2025: What It Means for Marketplace Sellers
The Product Regulation and Metrology Act 2025 lets the UK set new marketplace rules. What is law today, what is proposed and the product file to build now.
by James WakelyRead more
Marketplaces in Europe: A Guide for Non-EU Brands
Marketplaces in Europe go well beyond Amazon. See which platforms fit by country and category, which accept UK, US and Canadian sellers and on what terms.
by John WelbournRead more
EU Customs Reform: Who Is the Importer of Record?
The EU customs reform is law. A €2 handling fee is proposed, due by 1 November 2026, and from 2027 sellers and platforms become the importer of record.
by John WelbournRead more
UK Packaging EPR: Who Must Report by 1 October?
UK packaging EPR requires large producers to report January to June data by 1 October. For an overseas brand, who that is depends on how you sell.
by James WakelyRead more
UKCA Marking vs CE: What US Brands Need in 2026
Do US brands need UKCA marking to sell in the UK? For most electronics, CE marking is still accepted. The paperwork behind the mark is what fails.
by James WakelyRead more
Selling to the EU from the UK: Which Market to Enter First
Selling to the EU from the UK starts with one market. Compare demand, margin, fulfilment, language and compliance before exporting goods to Europe.
by John WelbournRead more
China-UK Freight Rates Have Swung From +75% to -19.5% in Three Months. Stop Building Q4 Costs on Last Week's Number
China-UK freight rates have moved almost 100 percentage points since June. Here is what actually happened, why it is not just a freight problem, and how to build a landed cost model that does not go stale.
by James WakelyRead more
Europe's Ecommerce Market Just Crossed $730 Billion. Where the Growth Actually Is.
Europe's e-commerce market hit $730 billion in 2026. B2B and multi-marketplace selling are both growing faster than B2C - and most brands aren't built to capture either.
by John WelbournRead more
How to Stop Unauthorised Resellers Selling Your Products on Amazon UK
Unauthorised resellers damage pricing, reviews, and the brand experience your customers expect. Here is what brand owners can actually do - from Brand Registry and Transparency through to the authorised partner model that removes the problem at source.
by John WelbournRead more
Amazon Listing Optimisation for AI Shopping Search
Amazon listing optimisation now means writing for two customers: the shopper and Amazon's AI shopping assistant. How to optimise your listings for both.
by John WelbournRead more
TikTok Shop Now Covers Ten EU Markets. The Part That Matters Is How You Actually Get In.
TikTok Shop now operates across ten EU markets following its June 2026 expansion. The real question for brands is what selling on it actually requires - and whether this is the right stage in your brand's journey to do it.
by John WelbournRead more
Amazon Has Already Filed Two Years of Your EU Sales Data With Tax Authorities
Under the EU's DAC7 directive, Amazon has filed two annual reports of seller data with European tax authorities. If your VAT filings don't align with what Amazon submitted, the gap is no longer theoretical - it's visible. Here's what is being reported and what to check.
by John WelbournRead more
Selling on Kaufland Marketplace in the Netherlands and Spain
Kaufland Marketplace is now live in the Netherlands, with Spain to follow. What selling on Kaufland means for your European marketplace mix.
by John WelbournRead more
Amazon Selling Fees UK: The Launch Costs Your P&L Is Missing
Amazon UK selling fees go beyond the referral fee. Launch models often understate 3PL costs by 40-50% and miss voucher spend. Here is a realistic P&L.
by John WelbournRead more
GPSR Compliance and EU Product Rules: 8 Obligations for Sellers
GPSR compliance is one of eight EU product obligations. What sellers need for GPSR, the Responsible Person, labelling, EPR, WEEE and packaging rules.
by James WakelyRead more
China-UK Freight Rates Have Gone Up 75% in a Month. What Brands Building EU Inventory Need to Know
China-UK sea freight rates have risen 75% in a single month. Here is what the increase means for brands planning H2 stock builds and EU market entry - and why your original landed cost model needs revisiting.
by James WakelyRead more
HMRC Is Watching Overseas Sellers More Closely in 2026. Here's What Changed
HMRC now holds two years of platform sales data on overseas sellers. Here is what changed in 2026, what they can see, and what to do before a letter arrives.
Read more
Two EU Packaging Deadlines Hit This August. Is Your Brand Missing One?
From 12 August 2026, non-EU brands face two distinct EU packaging obligations under Regulation (EU) 2025/40 - appointing an Authorised Representative and registering directly with national EPR systems. Both are mandatory. Both share the same deadline. Here is what each requires and what happens if you miss either.
by James WakelyRead more
EU €3 Customs Duty and DHL Changes: A UK Seller's Guide
Since 1 July 2026 every parcel under €150 entering the EU pays €3 duty per item. See the cost for UK sellers, the DHL Globalmail changes and your options.
by James WakelyRead more
Selling in Germany from the UK: VAT, EPR and Entry Guide
Selling in Germany from the UK means German VAT registration, LUCID packaging EPR, WEEE and an Impressum. What to set up before selling on Amazon.de.
by John WelbournRead more
How to Choose a 3PL in the UK and EU: 8 Checks Before You Sign
Choosing a 3PL in the UK or EU on price alone is the most common fulfilment mistake. These are the 8 checks your 3PL fulfilment partner should pass first.
by James WakelyRead more
Amazon's Rufus Is Gone. Here Is What Alexa for Shopping Means for Sellers
Amazon retired its Rufus AI chatbot on 13 May 2026 and replaced it with Alexa for Shopping. Here is what changed, why it matters for your Amazon listings, and what to do now.
by John WelbournRead more
The EU Withdrawal Button Is Now Law: What Your Website Must Have
Since 19 June 2026, EU Directive 2023/2673 requires a withdrawal button on sites selling to EU consumers. What the right of withdrawal rule means for you.
by James WakelyRead more