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Amazon Now Has Two Customers. Most Brands Are Only Optimising for One.

Amazon's AI shopping layer now operates as the default search experience for all signed-in customers. Most brands have spent years optimising their listings for the A10 algorithm and almost none are optimising for the second customer - the AI that decides whether to surface your product before the human ever sees it.

by John WelbournRead more

Two EU Packaging Deadlines Hit This August. Is Your Brand Missing One?

From 12 August 2026, non-EU brands face two distinct EU packaging obligations under Regulation (EU) 2025/40 - appointing an Authorised Representative and registering directly with national EPR systems. Both are mandatory. Both share the same deadline. Here is what each requires and what happens if you miss either.

by James WakelyRead more