Not just another seller.
We're not looking to buy your product and make a quick margin. We're looking to build the brand while we sell it.
Why another seller
You already have sellers.
Probably more than you'd like.
If a new seller can only offer a wholesale account and an order book, you're right not to want another one. We're not that.
Between us, John and James have spent decades in sourcing, supply chain, and distribution, on every side of the buyer-seller relationship - starting in consumer electronics, one of the most ruthless and cutthroat categories there is. Since then we've worked across gardening, pest control, audio, beauty, alcohol, HVAC, radio and communications, tracking, packaging, and pets. We understand pricing and MAP management, channel strategy, and what a good supplier relationship actually looks like, because we've been the supplier as well as the buyer.
Sourcing and supplier relationships
Built over decades, not an order form filled in last week.
Selling into distribution, wholesale, and retail
From the other side of the table, so we know what a good buyer looks like too.
Pricing and MAP management
So your positioning stays intact across every seller, not just ours.
Channel strategy
Across every route to market, not just Amazon.
Optimised listings, content, and brand building
Not just order fulfilment. The listing gets better, not just busier.
Direct consumer and review management
Real experience running the sharp end of the marketplace, not just the back office.
Better listings sell more. Full stop.
When we rebuild yours, visibility improves and sales lift, for you and for us. We take a bigger share of that, because we're the ones doing the work to grow it in the first place.
You don't have to learn any of it:
- The category, and how it actually behaves
- SEO
- How images affect click-through rate
- How copy affects the algorithm and conversion rate
We do. That's the solution we're offering, not an add-on to it.
Where we've done this
Different categories.
Same fundamentals.
Real supply chains, real margins, real competition, long before either of us built an Amazon account.
How it works
Five steps, starting with approval.
You approve us to sell
You approve us to sell your product and we open a wholesale account.
We plan demand together
We work with you on demand planning and raise purchase orders against agreed forecasts.
We buy and sell under our account
We ship stock under our own account and sell it as one of your marketplace sellers, starting on Amazon.
We rebuild the listing
Content, images, keywords, advertising, brand presentation - properly optimised.
We report back
So you can see the effect on your own sales, not just ours.
Where this goes
Wholesale is how we start. Not where we intend to stay.
Once we've shown what a properly managed listing does for the brand, the conversation moves towards something closer. We're upfront about that from the first conversation - wholesale is the way in.
Wholesale seller
One of your sellers. We buy, we ship, we sell.
Proven performance
The listing rebuilt, optimised, and outperforming.
Closer partnership
Exclusive arrangement, direct brand management, or a route into UK/EU retail.
Why this makes sense for you
There's no real downside.
As long as you keep supplying your other sellers, nothing changes for them - they carry on exactly as before. There's no real downside to opening an account with us, unless you're dead against having any other sellers at all.
Who this is for
Sold well. Managed by nobody.
A real product already moving on Amazon, with sellers who buy it, list it, and stop there. If nobody currently selling it is optimising the listing, telling the brand story, or growing the category, that's the gap we fill.
Get in touch
If that sounds like an account worth opening, tell us about the brand.